Forward-thinking credit union branch design helps First West achieve enviable financial performance
In June of 2014, the first of the Ratio designed Envision Financial branch concept opened in Chilliwack , BC at Garrison Crossing. With a visionary operational model, First West Credit Union’s investment into a future-focused branch network for their Envision Financial brand paid off with more new members and positive revenue results. Ratio’s design solution features open, engaging branch spaces that promote staff interaction and personal service. The member hall in the centre of the branch reinforces the member as the foundation of the credit union. The design platform also introduces subtle aesthetic cues to acknowledge regional geographic and local demographic differences, while maintaining consistent functionality across the branch system.
First West’s media release on 2014 performance: First West Credit Union invests in future-focused branch network
“Staying true to its commitment to innovation and simple, advice-centred banking, First West Credit Union made substantial investments in its branch network in 2014. The credit union’s new concept branch achieved strong financial results since its opening in late June of last year. Located in Chilliwack’s Garrison Crossing neighbourhood and run under First West Credit Union’s Envision Financial division, the branch gained more than 540 net new members, achieved 180% of its non-interest income target and 170% of its insurance revenue target in the first six months of operation.
The new location departs from many of the trappings of the traditional bank branch. Gone are the tellers, wickets and queues, and desk-centred offices, giving way to spaces equipped with updated technology and a design that makes business more open and relational. Thanks to mobile devices, money advisors at the branch are also able to meet members where it’s most convenient for them, whether that be at their home or in their neighbourhood coffee shop.”
More about Ratio’s work with First West Credit Union’s family of brands:
RATIO has provided architectural, interior design and planning services to credit unions for over 50 years. We help our clients look beyond conventional thinking to create inspiring, innovative and sustainable spaces.