How to reinforce a new corporate brand for an established credit union?
In 2012, following a corporate re-branding, Ratio was approached to design a new branch for Aldergrove Credit Union in the downtown heritage district of Abbotsford.
With a longer branch renovation cycle, our strategy for the project was to update the branch design to reflect the new corporate branding while providing a progressive template for future branch renovations.
Personal relationships form the foundation for this client’s business model. To reflect this, the design introduced a rich wood at key member touchpoints. As a brand with multiple divisions, colour is utilized strategically to reinforce corporate identity. Overall, the new branch provides a bright, optimistic environment for this expansion into a new community.
Ratio has had a productive working relationship with Aldergrove Credit Union for almost 15 years. Over time, we have been engaged on numerous projects; ranging from signage and millwork or furniture items to branch renovations and new buildings.
Aldergrove Financial Group
Christopher Pollard, William Dahl, Mark Yan
Langley, Aldergrove, Abbotsford and Mission, British Columbia
Various 2001 - 2013
Various 1500 to 7900 sq ft